Add FB pixel

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Robert 2021-01-08 11:17:51 +01:00
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# Code of Conduct
Facebook has adopted a Code of Conduct that we expect project participants to adhere to.
Please read the [full text](https://code.fb.com/codeofconduct/)
so that you can understand what actions will and will not be tolerated.

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# Contributing to Official Facebook Pixel
We want to make contributing to this project as easy and transparent as
possible.
## Pull Requests
We actively welcome your pull requests.
1. Fork the repo and create your branch from `master`.
2. If you've added code that should be tested, add tests.
3. If you've changed APIs, update the documentation.
4. Make sure your code lints.
5. If you haven't already, complete the Contributor License Agreement ("CLA").
## Contributor License Agreement ("CLA")
In order to accept your pull request, we need you to submit a CLA. You only need
to do this once to work on any of Facebook's open source projects.
Complete your CLA here: <https://code.facebook.com/cla>
## Issues
We use GitHub issues to track public bugs. Please ensure your description is
clear and has sufficient instructions to be able to reproduce the issue.
Facebook has a [bounty program](https://www.facebook.com/whitehat/) for the safe
disclosure of security bugs. In those cases, please go through the process
outlined on that page and do not file a public issue.
## Coding Style
* 4 spaces for indentation rather than tabs
* 80 character line length
## License
By contributing to Official Facebook Pixel, you agree that your contributions
will be licensed under the LICENSE file in the root directory of
this source tree.

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GNU GENERAL PUBLIC LICENSE
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# Official Facebook Pixel
Grow your business with Official Facebook Pixel! This plugin will
install a Facebook Pixel on your Drupal site, detect and fire pixel events automatically!
## Get started
Download the zip file marked 'official-facebook-pixel-7.x-[version number].zip' attached to the current release.
## Requirements
Official Facebook Pixel requires
* Drupal 7.x
* PHP 5.6 or greater
## License
Official Facebook Pixel is GPLv2-licensed.

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CONTENTS OF THIS FILE
---------------------
* Introduction
* Requirements
* Installation
* FAQ
* Maintainers
INTRODUCTION
------------
This plugin will install a Facebook Pixel on your Drupal page. The Official Facebook Pixel allows
you to fire PageView events when people visit your website. Tracking pixel events can help you
understand the actions people are taking on your website. You can then use this information to
make adjustments accordingly in your advertising campaigns.
REQUIREMENTS
------------
* Drupal 7.x
* PHP 5.6 or greater
INSTALLATION
------------
1. Download the zip file attached to the current release.
2. Go to your Drupal 7.x site, sign in and enter the "Modules" tab.
3. Click "+ Install new module" and choose the zip file.
4. Enable the "Official Facebook Pixel" module by check the checkbox and click "Save configuration".
5. Go to the "Configuration" tab and click the "Official Facebook Pixel Settings".
6. Paste your Facebook pixel ID into the text input box and click "Save configuration".
FAQ
---
Q: Where can I find more information about Facebook Pixel?
A: https://www.facebook.com/business/learn/facebook-ads-pixel
Q: Where can I find more information about Official Facebook Pixel module?
A: https://www.facebook.com/business/help/1946768672286771
Q: I am a developer. Can I help improve the module?
A: Of course! This module is an open source project on GitHub. You can find the code and contribution instructions in: https://github.com/facebookincubator/Facebook-Pixel-for-Drupal.
MAINTAINERS
-----------
Current maintainers:
* Facebook Inc. - https://www.drupal.org/u/facebook

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains facebook_pixel_settings_form.
*/
use Drupal\official_facebook_pixel\OfficialFacebookPixelConfig;
use Drupal\official_facebook_pixel\OfficialFacebookPixelOptions;
/**
* Implements hook_admin_settings().
*/
function official_facebook_pixel_settings_form($form, &$form_state) {
$options = OfficialFacebookPixelOptions::getInstance();
$form = array();
$form[OfficialFacebookPixelConfig::FORM_PIXEL_KEY] = array(
'#type' => 'textfield',
'#title' => t(OfficialFacebookPixelConfig::FORM_PIXEL_TITLE),
'#description' => t(OfficialFacebookPixelConfig::FORM_PIXEL_DESCRIPTION),
'#required' => TRUE,
'#default_value' => $options->getPixelId(),
);
$form[OfficialFacebookPixelConfig::FORM_PII_KEY] = array(
'#type' => 'checkbox',
'#title' => t(OfficialFacebookPixelConfig::FORM_PII_TITLE),
'#description' => t(sprintf(
OfficialFacebookPixelConfig::FORM_PII_DESCRIPTION,
OfficialFacebookPixelConfig::FORM_PII_DESCRIPTION_LINK)),
'#default_value' => $options->getUsePii(),
);
return system_settings_form($form);
}

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name = Official Facebook Pixel
description = Official plugin provided by Facebook that will install a Facebook Pixel on your Drupal site.
package = Statistics
core = 7.x
dependencies[] = xautoload
configure = admin/config/system/official_facebook_pixel
; Information added by Drupal.org packaging script on 2018-12-07
version = "7.x-1.1"
core = "7.x"
project = "officialfacebookpixel"
datestamp = "1544223783"

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains facebook_pixel.module.
*/
use Drupal\official_facebook_pixel\OfficialFacebookPixelInjection;
use Drupal\official_facebook_pixel\OfficialFacebookPixelOptions;
use Drupal\official_facebook_pixel\OfficialFacebookPixelUtils;
use Drupal\official_facebook_pixel\PixelScriptBuilder;
/**
* Implements hook_permission().
*/
function official_facebook_pixel_permission() {
return array(
'admin' => array(
'title' => t('Official Facebook Pixel Plugin Admin'),
'description' => t('Official Facebook Pixel plugin admin.'),
),
);
}
/**
* Implements hook_menu().
*/
function official_facebook_pixel_menu() {
$items = array();
$items['admin/config/system/official_facebook_pixel'] = array(
'title' => t('Official Facebook Pixel Settings'),
'description' => t('Configure Official Facebook Pixel.'),
'page callback' => 'drupal_get_form',
'page arguments' => array('official_facebook_pixel_settings_form'),
'access arguments' => array('admin'),
'type' => MENU_NORMAL_ITEM,
'file' => 'official_facebook_pixel.admin.inc',
);
return $items;
}
/**
* Implements hook_page_build().
*/
function official_facebook_pixel_page_build(&$page) {
if (!should_render()) {
return;
}
$options = OfficialFacebookPixelOptions::getInstance();
// Return if pixel_id is not positive integer
if (!OfficialFacebookPixelUtils::isPositiveInteger($options->getPixelId())) {
return;
}
OfficialFacebookPixelInjection::injectPixelCode();
}
/**
* Check if pixel code should be rendered
*
* @return boolean True is should render pixel code, otherwise false.
*/
function should_render() {
global $user;
$roles = $user->roles;
return !(is_array($roles) && in_array("administrator", $roles));
}

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains \Drupal\official_facebook_pixel
* \OfficialFacebookPixelConfig.
*/
namespace Drupal\official_facebook_pixel;
/**
* Class OfficialFacebookPixelConfig.
*
* @package Drupal\official_facebook_pixel
*/
class OfficialFacebookPixelConfig {
const CONFIG_NAME = 'official_facebook_pixel.settings';
const FORM_ID = 'official_facebook_pixel_settings';
const FORM_PII_KEY = 'pii_id';
const FORM_PII_TITLE = 'Use Advanced Matching on pixel?';
const FORM_PII_DESCRIPTION = 'Enabling Advanced Matching improves audience building.<br />For businesses that operate in the European Union, you may need to take additional action. Read the <a href="%s" target="_blank">Cookie Consent Guide for Sites and Apps</a> for suggestions on complying with EU privacy requirements. the Facebook Pixel ID';
const FORM_PII_DESCRIPTION_LINK = 'https://developers.facebook.com/docs/privacy/';
const FORM_PIXEL_KEY = 'pixel_id';
const FORM_PIXEL_TITLE = 'Pixel ID';
const FORM_PIXEL_DESCRIPTION = 'Enter the Facebook Pixel ID';
const SOURCE_7 = 'pldrupal-7';
const SOURCE_8 = 'pldrupal-8';
// integration config for Drupal7: INTEGRATION_KEY => PLUGIN_CLASS
public static function integrationConfigFor7() {
return array(
);
}
// integration config for Drupal8: INTEGRATION_KEY => PLUGIN_CLASS
public static function integrationConfigFor8() {
return array(
);
}
}

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains \Drupal\official_facebook_pixel
* \OfficialFacebookPixelInjection.
*/
namespace Drupal\official_facebook_pixel;
use Drupal\official_facebook_pixel\OfficialFacebookPixelConfig;
use Drupal\official_facebook_pixel\OfficialFacebookPixelOptions;
/**
* Class OfficialFacebookPixelInjection.
*
* @package Drupal\official_facebook_pixel
*/
class OfficialFacebookPixelInjection {
public static function injectPixelCode() {
$options = OfficialFacebookPixelOptions::getInstance();
PixelScriptBuilder::initialize($options->getPixelId());
self::injectScriptCode($options);
self::injectNoScriptCode();
foreach (OfficialFacebookPixelConfig::integrationConfigFor7() as $key => $value) {
$class_name = 'Drupal\\official_facebook_pixel\\integration\\'.$value;
$class_name::injectPixelCode();
}
}
public static function injectScriptCode($options) {
// Inject inline script code to head
$pixel_script_code = PixelScriptBuilder::getPixelBaseCode();
$pixel_script_code .= PixelScriptBuilder::getPixelInitCode(
$options->getAgentString(),
$options->getUserInfo());
$pixel_script_code .= PixelScriptBuilder::getPixelPageViewCode();
drupal_add_html_head(
[
'#type' => 'markup',
'#markup' => $pixel_script_code,
'#weight' => 1000,
],
'facebook_pixel_script_code');
}
public static function injectNoScriptCode() {
// Inject inline noscript code to head
$pixel_noscript_code = PixelScriptBuilder::getPixelNoscriptCode();
drupal_add_html_head(
[
'#type' => 'markup',
'#markup' => $pixel_noscript_code,
'#weight' => 1000,
],
'facebook_pixel_noscript_code');
}
}

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains \Drupal\official_facebook_pixel
* \OfficialFacebookPixelOptions.
*/
namespace Drupal\official_facebook_pixel;
use Drupal\official_facebook_pixel\OfficialFacebookPixelConfig;
/**
* Class OfficialFacebookPixelOptions.
*
* @package Drupal\official_facebook_pixel
*/
class OfficialFacebookPixelOptions {
private static $instance = null;
private $options = array();
private $userInfo = array();
private $versionInfo = array();
public static function getInstance() {
if (is_null(self::$instance)) {
self::$instance = new OfficialFacebookPixelOptions();
}
return self::$instance;
}
public function __construct() {
$this->setOptions();
$this->setUserInfo();
$this->setVersionInfo();
}
public function getOptions() {
return $this->options;
}
private function setOptions() {
$this->options = array(
OfficialFacebookPixelConfig::FORM_PIXEL_KEY =>
variable_get(OfficialFacebookPixelConfig::FORM_PIXEL_KEY, '3580569621997173'),
OfficialFacebookPixelConfig::FORM_PII_KEY =>
variable_get(OfficialFacebookPixelConfig::FORM_PII_KEY, 1),
);
}
public function getPixelId() {
return $this->options[OfficialFacebookPixelConfig::FORM_PIXEL_KEY];
}
public function getUsePii() {
return $this->options[OfficialFacebookPixelConfig::FORM_PII_KEY];
}
public function getUserInfo() {
return $this->userInfo;
}
public function setUserInfo() {
global $user;
$use_pii = $this->getUsePii();
if (0 === $user->uid || $use_pii !== 1) {
// User not logged in or admin chose not to send PII.
$this->userInfo = array();
} else {
$this->userInfo = array_filter(
array(
// Keys documented in
// https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/conversion-tracking#advanced_match
'em' => $user->mail,
),
function ($value) { return $value !== null && $value !== ''; });
}
}
public function getVersionInfo() {
return $this->versionInfo;
}
public function setVersionInfo() {
$this->versionInfo = array(
'source' => OfficialFacebookPixelConfig::SOURCE_7,
'version' => VERSION,
);
}
public function getAgentString() {
return sprintf(
'%s-%s',
$this->versionInfo['source'],
$this->versionInfo['version']);
}
}

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains \Drupal\official_facebook_pixel
* \OfficialFacebookPixelUtils.
*/
namespace Drupal\official_facebook_pixel;
/**
* Class OfficialFacebookPixelUtils.
*
* @package Drupal\official_facebook_pixel
*/
class OfficialFacebookPixelUtils {
/**
* Returns true if id is a positive non-zero integer
*
* @access public
* @param string $pixel_id
* @return bool
*/
public static function isPositiveInteger($pixel_id) {
return isset($pixel_id) && ctype_digit($pixel_id) && $pixel_id !== '0';
}
}

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains \Drupal\official_facebook_pixel\PixelScriptBuilder.
*/
namespace Drupal\official_facebook_pixel;
/**
* Pixel object
*/
class PixelScriptBuilder {
const ADDPAYMENTINFO = 'AddPaymentInfo';
const ADDTOCART = 'AddToCart';
const ADDTOWISHLIST = 'AddToWishlist';
const COMPLETEREGISTRATION = 'CompleteRegistration';
const CONTACT = 'Contact';
const CUSTOMIZEPRODUCT = 'CustomizeProduct';
const DONATE = 'Donate';
const FINDLOCATION = 'FindLocation';
const INITIATECHECKOUT = 'InitiateCheckout';
const LEAD = 'Lead';
const PAGEVIEW = 'PageView';
const PURCHASE = 'Purchase';
const SCHEDULE = 'Schedule';
const SEARCH = 'Search';
const STARTTRIAL = 'StartTrial';
const SUBMITAPPLICATION = 'SubmitApplication';
const SUBSCRIBE = 'Subscribe';
const VIEWCONTENT = 'ViewContent';
const FB_INTEGRATION_TRACKING_KEY = 'fb_integration_tracking';
private static $pixelId = '';
private static $pixelBaseCode = "
<!-- Facebook Pixel Code -->
<script type='text/javascript'>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
</script>
<!-- End Facebook Pixel Code -->
";
private static $pixelFbqCodeWithoutScript = "
fbq('%s', '%s'%s%s);
";
private static $pixelNoscriptCode = "
<!-- Facebook Pixel Code -->
<noscript>
<img height=\"1\" width=\"1\" style=\"display:none\" alt=\"fbpx\"
src=\"https://www.facebook.com/tr?id=%s&ev=%s%s&noscript=1\" />
</noscript>
<!-- End Facebook Pixel Code -->
";
public static function initialize($pixel_id = '') {
self::$pixelId = $pixel_id;
}
/**
* Gets FB pixel ID
*/
public static function getPixelId() {
return self::$pixelId;
}
/**
* Sets FB pixel ID
*/
public static function setPixelId($pixel_id) {
self::$pixelId = $pixel_id;
}
/**
* Gets FB pixel base code
*/
public static function getPixelBaseCode() {
return self::$pixelBaseCode;
}
/**
* Gets FB pixel init code
*/
public static function getPixelInitCode($agent_string, $param = array(), $with_script_tag = true) {
if (empty(self::$pixelId)) {
return;
}
$code = $with_script_tag
? "<script type='text/javascript'>" . self::$pixelFbqCodeWithoutScript . "</script>"
: self::$pixelFbqCodeWithoutScript;
$param_str = $param;
if (is_array($param)) {
$param_str = json_encode($param, JSON_PRETTY_PRINT);
}
$agent_param = array('agent' => $agent_string);
return sprintf(
$code,
'init',
self::$pixelId,
', ' . $param_str,
', ' . json_encode($agent_param, JSON_PRETTY_PRINT));
}
/**
* Gets FB pixel track code
* $param is the parameter for the pixel event.
* If it is an array, FB_INTEGRATION_TRACKING_KEY parameter with $tracking_name value will automatically
* be added into the $param. If it is a string, please append the FB_INTEGRATION_TRACKING_KEY parameter
* with its tracking name into the JS Parameter block
*/
public static function getPixelTrackCode($event, $param = array(), $tracking_name = '', $with_script_tag = true) {
if (empty(self::$pixelId)) {
return;
}
$code = $with_script_tag
? "<script type='text/javascript'>" . self::$pixelFbqCodeWithoutScript . "</script>"
: self::$pixelFbqCodeWithoutScript;
$param_str = $param;
if (is_array($param)) {
if (!empty($tracking_name)) {
$param[self::FB_INTEGRATION_TRACKING_KEY] = $tracking_name;
}
$param_str = json_encode($param, JSON_PRETTY_PRINT);
}
$class = new \ReflectionClass(__CLASS__);
return sprintf(
$code,
$class->getConstant(strtoupper($event)) !== false ? 'track' : 'trackCustom',
$event,
', ' . $param_str,
'');
}
/**
* Gets FB pixel noscript code
*/
public static function getPixelNoscriptCode($event = 'PageView', $cd = array(), $tracking_name = '') {
if (empty(self::$pixelId)) {
return;
}
$data = '';
foreach ($cd as $k => $v) {
$data .= '&cd[' . $k . ']=' . $v;
}
if (!empty($tracking_name)) {
$data .= '&cd[' . self::FB_INTEGRATION_TRACKING_KEY . ']=' . $tracking_name;
}
return sprintf(
self::$pixelNoscriptCode,
self::$pixelId,
$event,
$data);
}
/**
* Gets FB pixel AddToCart code
*/
public static function getPixelAddToCartCode($param = array(), $tracking_name = '', $with_script_tag = true) {
return self::getPixelTrackCode(
self::ADDTOCART,
$param,
$tracking_name,
$with_script_tag);
}
/**
* Gets FB pixel InitiateCheckout code
*/
public static function getPixelInitiateCheckoutCode($param = array(), $tracking_name = '', $with_script_tag = true) {
return self::getPixelTrackCode(
self::INITIATECHECKOUT,
$param,
$tracking_name,
$with_script_tag);
}
/**
* Gets FB pixel Lead code
*/
public static function getPixelLeadCode($param = array(), $tracking_name = '', $with_script_tag = true) {
return self::getPixelTrackCode(
self::LEAD,
$param,
$tracking_name,
$with_script_tag);
}
/**
* Gets FB pixel PageView code
*/
public static function getPixelPageViewCode($param = array(), $tracking_name = '', $with_script_tag = true) {
return self::getPixelTrackCode(
self::PAGEVIEW,
$param,
$tracking_name,
$with_script_tag);
}
/**
* Gets FB pixel Purchase code
*/
public static function getPixelPurchaseCode($param = array(), $tracking_name = '', $with_script_tag = true) {
return self::getPixelTrackCode(
self::PURCHASE,
$param,
$tracking_name,
$with_script_tag);
}
/**
* Gets FB pixel ViewContent code
*/
public static function getPixelViewContentCode($param = array(), $tracking_name = '', $with_script_tag = true) {
return self::getPixelTrackCode(
self::VIEWCONTENT,
$param,
$tracking_name,
$with_script_tag);
}
}

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains \Drupal\official_facebook_pixel
* \integration\FacebookDrupalExample.
*/
namespace Drupal\official_facebook_pixel\integration;
/**
* Class FacebookDrupalExample.
*
* @package Drupal\official_facebook_pixel\integration
*/
class FacebookDrupalExample extends FacebookDrupalIntegrationBase {
const TRACKING_NAME = 'example';
public static function injectPixelCode() {
}
}

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<?php
/*
* Copyright (C) 2017-present, Facebook, Inc.
*
* This program is free software; you can redistribute it and/or modify
* it under the terms of the GNU General Public License as published by
* the Free Software Foundation; version 2 of the License.
* This program is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
* GNU General Public License for more details.
*/
/**
* @file
* Contains \Drupal\official_facebook_pixel
* \integration\FacebookDrupalIntegrationBase.
*/
namespace Drupal\official_facebook_pixel\integration;
/**
* Class FacebookDrupalIntegrationBase.
*
* @package Drupal\official_facebook_pixel\integration
*/
abstract class FacebookDrupalIntegrationBase {
const TRACKING_NAME = '';
/**
* inject the pixel code for the plugin
*/
public static function injectPixelCode() {
}
}